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AD

 VIDEO PROJECTION

ADVERTISING
YOU TALK ABOUT.

An ephemeral night-time activation that brings a message to life where no one expects it. It transforms a façade into a living medium, using a simple spotlight.


It's a way of creating a visual breathing space in the urban fabric.
A message that attracts without interrupting, that captures without forcing.

It's not something you have to endure: you discover it, you show it, you remember it.

It's perfect for punctuating a 360° campaign - at launch, relaunch or finale.
or as a finale - it makes a powerful impression. 

VISIBILITY


An anomaly in the landscape.
Street furniture becomes a medium.
The message takes hold without warning.

IMPACT


A shift that captivates.
No explanation, just visual friction.
We notice, we capture, we share.

AGILITY


No structure, no permissions.
It's a matter of adapting what already exists to the terrain.
Simple to install, impossible to ignore.

RESONANCE

A gesture that intrigues, a format that lives. The public relays, comments and amplifies. It's earned media at its best.

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Campagne Lacoste x Minecraft
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Parce qu’on aime la créativité sous toutes ses formes, certaines campagnes affichées ici sont des références qui nous inspirent. Elles ne sont pas des réalisations de l’agence, et tous les droits reviennent à leurs auteurs d’origine.

LA PUBLICITÉ QUI SE RACONTE.

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