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URBAN DIVERSION
ADVERTISING
YOU TALK ABOUT.
Urban diversion takes an everyday object and turns it into a medium in its own right. It's stealth art, visual hacking, a silent presence that attracts attention through its discrepancy.
People stop, film and comment. It's content born in the street, designed to live online too.
Ideal for injecting the unexpected into a campaign, generating duearned media, supporting a message, or anchoring a promise in the real world, it's a creative friction:
you twist what already exists to redirect attention.
VISIBILITY
An anomaly in the landscape.
Street furniture becomes a medium.
The message takes hold without warning.
IMPACT
A shift that captivates.
No explanation, just visual friction.
We notice, we capture, we share.
AGILITY
No structure, no permissions.
It's a matter of adapting what already exists to the terrain.
Simple to install, impossible to ignore.
RESONANCE
A gesture that intrigues, a format that lives. The public relays, comments and amplifies. It's earned media at its best.
Parce qu’on aime la créativité sous toutes ses formes, certaines campagnes affichées ici sont des références qui nous inspirent. Elles ne sont pas des réalisations de l’agence, et tous les droits reviennent à leurs auteurs d’origine.
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